CWS Workwear is accompanying the 3x3 Germany Tour under the motto ‘Workwear that plays along’.
Wherever streetball meets top-class sport, 3x3 basketball is never far away. This urban, fast-paced and creative version of the classic game has become a real crowd-puller in recent years. Following the German women's national team's sensational gold medal win at the 2024 Olympic Summer Games, the hype surrounding 3x3 has been unstoppable.
This year, CWS Workwear is partnering with the 3x3 Germany Tour, a series of eight spectacular events taking place across Germany. Professionals, young talents and fans came together to celebrate the unique spirit of the sport, with thrilling games, spectacular dunks and an urban lifestyle, as well as a community that is as colourful and dynamic as 3x3 itself.
Why CWS Workwear and 3x3 basketball are such a good match:
CWS Workwear stands for dynamism, team spirit and performance – values that are also embodied by 3x3 basketball. The tour provided the perfect opportunity to showcase our brand beyond traditional B2B communication. Under the motto 'Workwear that plays along', we presented ourselves as approachable, youthful and urban.
We had our own promotional stand at all tour stops. Here, visitors could demonstrate their basketball skills, try out new moves, and gain an authentic insight into our workwear at the same time. The atmosphere? Relaxed, modern and full of energy. What's more, our employees from all over Germany were there in person, representing the brand with enthusiasm and passion.